Management


Adrian Suherman

Chief Executive Officer

51 years old
Indonesian citizen

He started his professional career in 1995 for global software companies including Sun Microsystem, Inc and Oracle Group in the United States. He returned to PT and continued his professional career as Manager at A.T. Kearney (2007-2010) and as Managing Director at Living Social (2010-2012). He has held several important positions as Vice President at PT Telkomsel (2012-2014); CEO at aCommerce (2014- 2015); and CEO at PT Visionet Internasional (OVO) (2016-2019). Currently, he also serves as President Commissioner of PT Ciptadana Capital (since 2016); President Commissioner of PT Multipolar Technology Tbk (since 2019); President Director of PT Multipolar Tbk (since 2019); and Commissioner of PT Matahari Department Store (since 2020).

Obtained a Bachelor of Science degree in Computer Engineering from the University of Arizona, USA in 1995; Master of Science in Electrical Engineering from Stanford University, USA in 1997, and Master in Business Administration in Corporate Strategy and Operations Management from the European Institute for Business Administration (INSEAD) in 2006.

Jerry (Yerry) Goei

Deputy Chief Executive Officer

54 years old
Indonesian citizen

He joined the Company in 2023 with operational experience in various industries. He is currently also the Chief Operating Officer of PT Multipolar Tbk (2020-present). Previously he held various executive positions in various companies, including Managing Director & Head of Operation of Northstar Group, which is one of the leading Private Equity in Indonesia, Country Director of AkzoNobel Group in Indonesia, and President Director/CEO of PT ICI Paints Indonesia (Dulux), which is one of AkzoNobel's largest subsidiaries in Indonesia.

He earned a bachelor's degree (BSc) in Computer Science from the University of Texas, USA, in 1991, followed by an MBA from Baylor University in Texas, USA, in 1992. Subsequently, he participated in the Executive Development program at IMD (Switzerland) in 2007 and INSEAD (France) in 2011.

Hendri Tadjuni

Chief Operating Officer

48 years old
Indonesian citizen

He joined the Company as Chief Operating Officer since April 2024. He has 12 years of industry and consulting experience in automotive, FMCG, retail, financial services, consumer tech and telecommunication, with strong expertise in building and executing customer strategies and marketing programs focused on customer acquisition, sales and revenue growth, and customer retention. He has served as Director of Client Services & Business Development at AIMIA Indonesia (2011 - 2016), Chief Operating Officer at OLX Group (2020 - 2023), and Chief Executive Officer at PT Allofresh Indonesia (2023 - 2024).

He earned a Bachelor degree in Electrical Engineering from the University of Western Sydney In 2000.

Mirtha Sukanto

Finance, IT & Business Development Director

44 years old
Indonesian citizen

Joined the Company in 2023 as Finance Director. She has 20 years of experience in the FMCG/Food Retail, automotive and financial technology industries. She started her career as a Senior Auditor at Ernst & Young (2000-2005), then at PT Hero Supermarket as Internal Audit Manager (2005-2009), Head of Internal Audit (2012-2014) and Business Planning and Controlling Director (2014-2017 ). She also held the position of Internal Audit Manager at PT Mulia Intan Lestari (2009-2012) and had a career at PT Volvo Indonesia as CFO (2017-2021). For the last 2 years she has been active as an advisor in several Indonesia start-up companies.

She graduated with a Bachelor of Economics majoring in Accounting from Tanjungpura University, Indonesia in 2000 and then completed the Executive MBA program at INSEAD in 2021.

Caesario Parlindungan

Store Operation Director

44 years old
Indonesian citizen

He joined the Company in 2024 with more than 20 years of experience in FMCG retail industry. He started his career at PT Lion Superindo (2000-2003) as Branch Buying Manager Bandung, then joined PT Carrefour Indonesia (2004-2011) and reached his last position as Grocery Senior Manager. He continued his career at PT Hero Supermarket as Brand Director of Giant Supermarket (2011-2013). After that, he joined PT Trans Retail Indonesia and held important positions as Senior GM Commercial Fresh (2013-2016), Food Director (2016-2018), and FMCG Director (2018-2020). Prior to joining the Company, he returned to PT Lion Super Indo (2020-2021) and PT Buka Mitra Indonesia which is a subsidiary of PT Bukalapak.Com Tbk as VP FMCG & Fresh (2021-2024).

He graduated from the Faculty of Economics, Parahyangan Catholic University, Bandung in 2000 and completed his Masters in Accounting at the University of Indonesia in 2004.

Arnaud Dupont

Merchandising Director

57 years old
French Citizen

Joined the Company in 2023, bringing over 25 years of experience from various global retail companies and management consulting firms. Prior to joining the Company, he served as an independent strategy and management consultant for retailers in Southeast Asia based in Bangkok, Thailand (2019-2023). His career began as a Strategy and Management Consultant at A.T. Kearney Paris, France (1992-2000). Subsequently, he joined Carrefour (2000-2012), where he held prominent executive roles in various locations, including Carrefour Paris, Shanghai, Chengdu, and Istanbul. He further contributed to the retail industry in Asia by joining Casino Group, serving as Vice President Commercial at BIG C Bangkok (2012- 2014) and co-founding CDISCOUNT Thailand (2013-2014). His career continued with Central Food Group, where he held the position of Executive Vice President Value Formats in Bangkok (2016-2018). Before joining the Company, he served as Head of New Formats at Boots Retail (Thailand) Limited (2018-2019).

He graduated from Centralesupélec in 1989 with a Bachelor's degree in Engineering and Management, and he obtained a Master's degree in Management in 1990 from ESSEC.

Iriana Ekasari

Marketing Director

58 years old
Indonesian citizen

Joined the Company in 2023, she has over 20 years of experience in the FMCG industry, community marketing, and other sectors. Her career includes roles in the agricultural industry, such as PT Sadang Mas (1988-1991), where she served as Central Control Division Supervisor. She also held positions at the FMCG company PT Unilever Indonesia (1992-2004), culminating in the role of General Manager New Business. Additionally, she served as Marketing Director for PT Bintang Toedjoe (2004-2006), PT HEINZABC Indonesia (2006-2008), PT ICI Paints Indonesia (2009-2011), and Akzonobel South East Asia Pacific (2012-2013). Prior to joining the Company, she worked as a Management Consultant in Strategic Management for various companies (2013-2016). Following that, she served as the President Director for PT Kharisma Marketing Bersama (2016-2017). She is currently the Founder & CEO of PT Sila Agri Innovation, a startup company focusing on innovation in authentic Indonesian tea and spices (2018-present), and serves as a Commissioner at PT Mitra Kerinci (2021-present).

She graduated from the Bogor Agricultural Institute majoring in Agriculture in 1987.

Lydiawati Kurniawan

Human Capital & Corporate Communication Director

54 years old
Indonesian citizen

Joined the Company in 1994 as a Senior Recruitment Officer, and held several pivotal roles such as Store Operation Specialist, Training & Development Manager, and General Manager of Organization Development & Staffing. From 2011 to 2015, she continued her career at SOHO Group, holding various positions including Recruitment & Selection Division Head at SOHO Global Health, Organization Development & Talent Management Division Head at SOHO Global Health, and Human Capital Development & Public Affairs Director at PT Ethica Fresenius Kabi (a part of SOHO Group). During the period of 2015-2018, she served as an Independent Consultant specializing in Human Resources & Organization Development. She rejoined the Company in 2019 as Human Capital Development Vice President and currently serves as Human Capital & Corporate Communication Director.

She has a Bachelor's degree in Psychology and Psychology from the University of Indonesia (1994).

Endro Cahyono

Legal & Regulatory Vice President

51 years old
Indonesian citizen

Joined the Company in 2004 as the Head of Corporate Legal & Compliance. He initiated his career at PT Halim Indonesia Bank (1996-2000) and later worked at BPPN (National Banking Restructuring Agency) from 2000 to 2002.

He earned a Bachelor of Laws degree from Airlangga University, Surabaya, in 1994, and subsequently pursued a Masters in Laws at Muhammadiyah University, Tangerang, graduating in 2023.