Business Format


Business Format Overview


Hypermart

As the main pillar of MPPA's business, Hypermart serves the middle-class family segment through a comprehensive product curation ranging from groceries, fresh products, bazaar items, softlines, to electronic goods. This competitive advantage is reinforced by SKU-based profitability analysis and a national distribution network that ensures product availability in all stores. The current operational strategy is more focused on strengthening the Fresh and daily necessities product categories with competitive pricing to optimally meet customer expectations.

The company is consistently transforming its store format into a more efficient modern hypermarket by improving the shopping environment and ensuring a consistent consumer experience across the entire network. This initiative includes a strategic rebranding step by introducing a fresher visual identity and new logo, which has been implemented in 4 stores during 2025.

In 2025, the Company also recorded the opening of 5 new stores, the closure of 4 stores, and the relaunch of 3 stores as part of its business network optimization. By the end of the year, Hypermart operated a total of 98 stores in more than 70 cities across Indonesia.


Foodmart

The Company’s supermarket formats include Foodmart Fresh and Foodmart Primo Premium, which consistently prioritize the availability of fresh products, bread, and high-quality ready-to-eat meals. Foodmart Fresh is dedicated to ensuring the availability of the best fresh food products for consumers. Meanwhile, Foodmart Primo carries a premium concept that offers a wider variety of international products and a readyto-eat food area equipped with a cafe and bakery. This format is designed to provide a dining experience on-site or take away at strategic locations targeting the middle to upper market segments.

Throughout 2025, the Company maintained 19 Foodmart stores.


Hyfresh

Since its launch in late 2019, HyFresh has continued to grow as a community-based supermarket that combines the advantages of a mini hypermarket with the operational efficiency of a supermarket. This format focuses on providing high-quality fresh products and basic necessities closer to middle-class residential areas. The Company believes that the combination of the strengths of both concepts makes HyFresh the ideal FMCG format to meet consumer demand for quality products in a more concise and practical shopping experience.

As part of its expansion and network optimization strategy, the Company closed 1 store in 2025. By the end of the year, HyFresh operated a total of 13 stores.


Boston Healty & Beauty

Boston is a modern health and beauty store designed to meet daily self-care needs. Boston offers a wide range of products, from health supplements to the latest beauty products. Boston also integrates health consultation services in selected stores to help consumers find the right solutions for their needs.

Throughout 2025, the Company closed 1 Boston store as part of its network optimization efforts, and as of the end of the period, there were 23 stores in operation.


FMX

FMX is a strategic minimarket store located in malls, apartments, hospitals, and office buildings to provide customers with quick access to shopping. Unlike conventional minimarkets, FMX emphasizes a modern concept with a large ready-to-eat food and beverage area and a wide selection of snack products. This store also functions as a practical service center that provides financial facilities such as ATMs, mobile credit purchases, and bill payments in one place.

In conducting its operations throughout 2025, the Company closed 2 stores, relaunched 1 store, and opened 2 new stores. Through this strategy, a total of 22 stores of FMX operated until the end of the period.